Facebook apologized for refusing an advert from a businessman person to promote the Covid-19 vaccine for black and Asian citizens. Wilfred Emmanuel-Jones decided to raise awareness of the significance of being vaccinated and post an image of the jab being offered to him. But it was denied when he attempted to advertise the post on Facebook because it said that the material was surprising. Facebook said it had made an error, and it had since accepted the commercial. Our staff handles millions of posts and pictures daily, and we make a mistake sometimes. We have returned to Mr. Wilfred Emmanuel-Jones the ad apologizes for any inconvenience incurred,” said a spokesman.”
Last week, he had his vaccine and shared the picture on his personal Facebook profile. Yet, he said there was something else he needed to do to increase awareness and attract a bigger audience. Within the black community, I have a high profile because there is a real problem of black and Asian people having the vaccines, so I felt there would be a response to the anti-vax brigade,’ he told the BBC. Mr. Emmanuel-Jones wanted to use a boosted post, which is Facebook’s easiest means of advertisement. These posts differ from Facebook advertisements because they are not built in the Ads Manager advertising management tool and do not all have the same customization options. Before it can run, the corresponding message, classified as advertising when viewed in the news stream, must be accepted by Facebook.